SEO 101: What Is Guest Posting?

In Search Engine Optimization, it is vital to stay up-to-date with the best and most effective practices right now. The world of digital marketing is very fast-paced, which means that what might work today may no longer work tomorrow. This is particularly true with SEO techniques. Google and other search engines are constantly changing their algorithm to adapt to the needs of their users. Google, particularly, is always tight-lipped about how they perform search. This is precisely the reason why it is crucial to do every SEO technique that drives real results.

Guest posting has been used by many digital marketers for years. Though many claims that it is no longer an effect SEO tool, no one can deny that it is still a substantial part of link building and content creation – two of the most important aspects of Search Engine Optimization today. In this article, we will tackle guest posting, what it is, and what it can do for your website. Read ahead.

What is Guest Posting?

Guest posting can be taken literally. Simply put, it is the process of writing and publishing articles to other people’s blogs. However, in hindsight, and in true SEO fashion, it’s not as simple as that. You can do guest posting on any blog, but if it’s from a site that has no authority, it might just be blowing sand. Furthermore, effective guest posting isn’t just all about keyword-spamming and link-ridden texts. These days, that type of activity is considered as Blackhat SEO.

Effective guest posting involves so much more than that. The articles you have to write should not only be newsworthy, but also high-quality, relevant, and compelling. Furthermore, the sites that you should guest post on should be high-authority and reputable websites. In short, it’s all about the quality of your guest post, not the quantity. These days, Google is very determined to give its users nothing but the most helpful and relevant search results, which means that if you want to stand out in Search Engine Page Results (SERPs), you need to give precisely that – high-quality and useful content.

Why should you do guest posting?

There are three main benefits a well-executed guest posting campaign can give to your business:

  1. It’s great for search engines.

What do you do SEO for if not to get that coveted page 1 ranking? The secret to SEO success is to have a well-rounded SEO campaign. You need a right balance of link-building, keyword research, content marketing, and on-page SEO. Guest posting adds another layer to maximize all your SEO efforts. Guest posts always contain a link or two directing to your site. In time, these links will raise your site’s value to search engines, which makes you more credible to sites like Google, Bing, and Yahoo!

  1. It builds the right relationships.

Honestly, bloggers make up a large percentage of the current conversational narrative happening on the Internet. Especially on social sites like Twitter, Facebook, and Youtube. Guest posting is an excellent way to build solid relationships with the right influencers. These people are always looking for good content. By giving them great contributions, you can establish rapport with industry experts and influencers, and in time, develop more influence and reach to promote your business.

  1. Guest posting gives you credibility.

Users trust Google, so Google needs to trust you. Credibility is very important to develop a high-authority website. If done right, and if you are consistently producing content that is actually helpful and relevant to your audience, you slowly establish yourself as an industry expert, which means your readers will trust you and your business more, which means Google will trust you more. By regularly adding value to the conversation, you’re going to gather substantial readers, fans and followers, which is very good for your brand.


Don’t listen to what anybody else says. Guest posting matters. It’s an effective all-around digital marketing tool that can help you extend your reach and boost your reputation online. If you are not satisfied with your site’s current topic, we recommend you start guest posting now.

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