You discover that backlinks are one of the higher ranking signals for Google. Upon further study and research, you finally decide to include it in your marketing strategy.
You start to realize one big problem, no one knows who you are. How in the world will people link to your website?
Based on stats from Ahrefs, the number of backlinks you need to land on the first page of Google searches is 100,000. The number nine and ten positions have an average of more than 30,000 backlinks.
Such a massive number to rank, it would take years to build that kind of following. With that being said, the best time to start building is right now.
High-quality backlinks are built over time, but you don’t need to be popular to build backlinks. There are many ways to do this, and we share them with you in this article.
Our goal is to aim for high-quality backlinks which is harder compared to the hundreds of low-quality links that we can build through black hat SEO tactics.
Black hat SEO will link your website to many sites that are low domain authority, spam or inactive. Linking to too many of these types of sites will hurt your ranking.
You should stay away from the dark side of SEO because they are unethical, risky and don’t help your rankings. You may get results initially, but once Google discovers the quality of your backlinks, you may get penalized and not ranked at all.
White hat SEO helps you build through high trust sites with high domain authority. This is the best way to build backlinks because the top factors in ranking for Google are domain authority, external link anchor text and the strength of the external links.
For an unknown like you, building relationships is one of the best ways to build backlinks.
When people don’t know you, they won’t link to your website. Good PR prepares you for future high-quality links.
Start being active on social media so that you can establish yourself as an expert in your industry.
The key to building a significant following on social media is being honest and transparent.
Michaela Alexis is an excellent example of someone who built 92,000 organic follows in a few years just by posting this type of content.
Write Great Content
If you don’t have anything that is worth linking to, no one will link to you.
Try to use images that are attractive and compelling. No one wants to see dull and boring content.
Generate content that is better than any other in your industry. Type a topic or keyword that you want to target on Google. Click on one of the top articles and observe what they do.
- Look at their title, how many images do they have?
- Check on their wordcount
- What is the featured image?
- Read their title tag and meta tags
Improve on everything with your article by:
- Adding more images because it helps boost SEO
- Write a longer article because a higher word count helps SEO as well
- Come up with a more attractive headline
- Use a feature image that is more compelling
- Improve on your title tag and meta descriptions
Once you have made all these improvements, you can start publishing your content on good sites like Medium and Quora. Share your article on LinkedIn.
Many readers love infographics. They are visually appealing and are easy to scan.
Content marketers love to share infographics because readers like to browse through them.
You can create your infographic by using Venngage. They give an option to make one for free or for a minimal fee depending on the graphics you select.
Once you finish your infographic, you can try reaching out to other blogs and ask permission to share. You can get a backlink if they say yes.